When the marketers at GreenDustries, an international company with manufacturing capabilities in France and offices in Canada and the U.S., approached us to create materials to introduce the latest in fast-food packaging, they used words like innovative, smart and eco-friendly to describe their product. And they wanted a design that echoed those words.

After studying the client’s product notes, our writer re-organized the information, outlining for the designer what copy would go where. The three concepts — with primary and secondary headlines for each different concept — were presented and were so well received, the client immediately requested the images for their Web site.

The collaboration between client, copywriter and designer resulted in this fresh, inviting and informative sales piece. Additionally FSC Certified paper was used throughout.