Bonnie Unsworth
Packaging is more than just a pretty box. It’s your product’s way of saying, “pick me, pick me!” Studies show a product has 20 seconds to grab a consumer’s attention. Then, it has to communicate features, benefits, contents and more. That’s a pretty tall order for a simple container! So, what works? Color. Faithfulness to the brand’s image. Playfulness. And sometimes a little bit of mystery.
See how we ensured these clients’ products had their 20 seconds of fame.
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Ads | Catalogs | Brochures | Direct Mail | Packaging | Trade Show Graphics | Web Design | Word of Mouth
Marketers can shave weeks from the time-to-market package design schedule using online research tools. Traditional focus groups provide a qualitative feedback to package design concepts. However, these can't match the quantitative analysis of large, hand-picked audiences of consumers…
At the onset of each package design project, armed with digital cameras and note pads, we visit retail environments and observe product packaging in its natural habitat. We then purchase a selection of examples and bring them back for closer study. The packages are analyzed in search of common…
While we're constantly reminded of the escalating changes all around us, one thing that we can depend on is Color and it's use in marketing. I chose Red because it has the most intense psychological and cultural associations. Additionally, the illusory properties of red can be relied upon in any design…
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